Referrals: How To Refer?

Over the last two weeks I've had two clients mention that they have a really tough time referring me to their friends and family. As much as they want to, they said they don't want to appear too "pushy". They both said that they often hear their friends and family talk about real estate but don't know what to say or do. One person mentioned that they are not sure how serious people are about buying or selling and don’t want to refer me someone who may waste my time. With this in mind, I thought I would give you a few tips to help you help me. ;)

Firstly, the process should feel really comfortable. If you feel like you're "pushing" someone then rather leave it. Think about those family dinners or sitting back and relaxing with friends or having a few drinks with friends after work. Often in these situations the topic of real estate comes up. This is a great time to offer my help. :) At these times it feels natural. It feels natural because you care for your friends and family and you simply want them to share the same experiences you've had.

Secondly, don't worry about referring someone who you think may waste my time. I'm never too busy to answer any real estate questions no matter how trivial you may think the question may be. I always enjoy discussing real estate and if I can't help the person now then I'll be sure to keep them updated on the market and hopefully will be able to help them in the future.

Finally, after you've shared your personal experience with the person simply ask them "should I have him call you?" If yes, you have permission to pass along their contact information. If not, you can pass along my contact info.

I realise when referring a friend, colleague or family member, it's your name on the line. The person you refer is trusting you to refer them to a competent REALTOR®. I truly value this trust. My goal for every client is for them to become a client for life and a raving fan of my business. I promise I will do everything in my power and go above and beyond to ensure those who are referred are 100% completely satisfied. Your trust and support are greatly appreciated!

by David Reimers

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